Sasha Papazafeiropoulos
Behind the long last name, I’m a fierce & fearless product marketer and your next best hire. I am a data-driven product marketing leader with deep expertise in end-to-end project measurement, competitive intelligence, and creative strategy. As an MBA graduate, I have a proven track record of building and scaling GTM strategies, leading cross-functional teams that shape product roadmaps through insight-driven influence. I drive adoption, revenue growth, and market expansion by translating customer research and analytics into clear, compelling narratives. I am deeply passionate about building measurement solutions that empower users to confidently optimize performance and prove impact. Let’s work together and win.
Own and grew a portfolio of 32 strategic API and technology partners, exceeding quarterly and annual revenue targets through proactive account management, pipeline development, and partnership optimization.
Built the growth of the API program from the ground up, supporting growth to Pie of $26MM increased revenueProspect, contract, onboard, and scale new connectivity partners, collaborating cross-functionally on technical integrations, go-live execution, and post-launch growth strategies, increasing workers’ comp submissions by 22%
Leveraged data and CRM insights (Salesforce) to identify expansion opportunities, prioritize accounts, and deliver data-driven recommendations that increased partner performance and sales outcomes.
Serve as the primary executive-level relationship owner for key partners, leading weekly/monthly optimization calls and QBRs while representing the company in external meetings and industry events.
Work cross-functionally with five product teams (16+ team members), Business Development and Customer Service team members (around 15+ partners), and have recently taken on supporting Underwriting requests
Act as the internal voice of the partner, educating clients on product and policy updates, surfacing market insights and feedback to product and connectivity teams, and influencing roadmap and go-to-market decisions.
Drove data-led performance and risk analysis, translating large datasets into actionable insights. Identified root causes, mitigated operational and compliance risk, and led corrective action and continuous improvement plans.
Scaled and optimized vendor operations through CRM, process, and capacity planning, streamlining Salesforce workflows, improving data integrity, leading QBRs, and partnering cross-functionally to align vendor capacity with business forecasts.
Built scalable vendor operations for new programs and pilots, standing up vendors from zero, aligning resourcing to demand, and ensuring contract, security, and policy compliance from day one.
Pie Insurance
Head of Product Marketing
Mar 2025 - Present
Spearhead product launches for multiple features, including the Feeding Tube Tracking feature, resulting in over 225K logs in 6 months and a 75% boost in user acquisition.
Managed all vendors, owned budgets, and tracked customer usage to prove success.
Own all go-to-market strategies for 3 core products and 10+ features, collaborating with cross-functional teams and utilizing agile methodologies to deliver seamless product launches. Analyze using Amplitude, Tableau, and Google sheets.
Built and managed full data dashboard creating the first full-funnel view to measure product conversion increase to 40%
Direct the end-to-end creative process, from product naming to asset design using Figma, landing page development using Contentful, and social content creation, ensuring cohesive branding and user engagement.
Engineer iteration campaigns to optimize creative, copy, and KPIs, achieving significant performance improvements through monthly A/B tests on Google Consule & App Store Developer and Braze
Pioneer strategies for Apple App Store and Google Play Store. Drive app ratings to 4.9+ by implementing continuous feedback analysis and maintaining a 100% review response rate.
Constructed a comprehensive KPI dashboard to facilitate real-time product updates and enhance customer engagement strategies, presented to stakeholders.
Partner with product and engineering teams to align marketing strategies, streamline project execution and ensure alignment with organizational goals to increase product usage by 10%+.
Mediate cross-functional collaboration to resolve ambiguity, ensuring alignment of all strategies with overarching company OKRs.
Huckleberry
Head of Product Marketing
Sep 2022 - Mar 2025
Zoomo
Head of Product Marketing & Brand Strategy - North America
Dec 2020 - Sep 2022
Spearhead product launches for multiple features, including the Feeding Tube Tracking feature, resulting in over 225K logs in 6 months and a 75% boost in user acquisition.
Managed all vendors, owned budgets, and tracked customer usage to prove success.
Own all go-to-market strategies for 3 core products and 10+ features, collaborating with cross-functional teams and utilizing agile methodologies to deliver seamless product launches. Analyze using Amplitude, Tableau, and Google sheets.
Built and managed full data dashboard creating the first full-funnel view to measure product conversion increase to 40%
Direct the end-to-end creative process, from product naming to asset design using Figma, landing page development using Contentful, and social content creation, ensuring cohesive branding and user engagement.
Engineer iteration campaigns to optimize creative, copy, and KPIs, achieving significant performance improvements through monthly A/B tests on Google Consule & App Store Developer and Braze
Pioneer strategies for Apple App Store and Google Play Store. Drive app ratings to 4.9+ by implementing continuous feedback analysis and maintaining a 100% review response rate.
Constructed a comprehensive KPI dashboard to facilitate real-time product updates and enhance customer engagement strategies, presented to stakeholders.
Partner with product and engineering teams to align marketing strategies, streamline project execution and ensure alignment with organizational goals to increase product usage by 10%+.
Mediate cross-functional collaboration to resolve ambiguity, ensuring alignment of all strategies with overarching company OKRs.
Designed and executed marketing strategies across 20 locations in 8 cities, enhancing brand visibility and boosting customer engagement through targeted campaigns.
Forged partnerships with local businesses to create co-branded campaigns, generating 20MM+ impressions and strengthening community ties through impactful engagement initiatives.
Cultivated in-kind partnerships worth over $300K, significantly contributing to occupancy growth across the Midwest region by integrating collaborative marketing efforts.
Championed regional social media strategy, driving measurable increases in engagement and brand reach on Facebook, Twitter, and Instagram through innovative content and targeted outreach.
Industrious
National Marketing Manager, Midwest Region
Jul 2019 - Dec 2020
Directed multi-channel marketing campaigns for Video Games & On Demand with a $4MM budget, driving 800MM+ impressions and significantly boosting brand awareness through targeted digital and traditional marketing strategies.
Engineered customer acquisition strategies that increased new customers by 15%, utilizing targeted digital campaigns through platforms like Google Ads and social media retargeting.
Partnered with the executive team to align marketing initiatives with corporate growth objectives, streamlining integration between product and marketing teams to enhance operational efficiency and drive goal attainment.
Redbox
Product Marketing Manager, Video Games & On Demand
Jul 2018 - Jul 2019
Designed the Five Star Lager Responsible Rides campaign, generating 230M+ impressions and implementing the initiative across 30+ Chicago bars to promote safe transportation options measuring success via Looker.
Built and managed 100+ exclusive local partnerships to create loyalty ride programs, fostering strong community engagement. Directed production and creative aspects of “Paint the Rink Pink,” serving 1,600+ attendees and generating 23M+ impressions.
Achieved an 80% YoY increase in event rides and elevated new user activation conversion rates to 64% through targeted promotions and optimized onboarding campaigns.
Oversaw Lyft's official Twitter account for the Chicago region, employing content strategy and engagement campaigns to grow the following and interaction rates by over 900% within one year.
Lyft
Marketing Manager, Midwest
May 2016 - Mar 2018
Notes from People I’ve Worked With