Sasha Papazafeiropoulos

Behind the long last name, I’m a fierce & fearless product marketer and your next best hire. I am a data-driven product marketing leader with deep expertise in end-to-end project measurement, competitive intelligence, and creative strategy. As an MBA graduate, I have a proven track record of building and scaling GTM strategies, leading cross-functional teams that shape product roadmaps through insight-driven influence. I drive adoption, revenue growth, and market expansion by translating customer research and analytics into clear, compelling narratives. I am deeply passionate about building measurement solutions that empower users to confidently optimize performance and prove impact. Let’s work together and win.

  • Pie Insurance | APIs

    Rebuilt Pie’s API program end-to-end, transforming it from a fragmented technical integration into a strategically branded growth channel. The program clarified value propositions by partner type, and aligned product, underwriting, and go-to-market teams around a unified API strategy. I led this scalable acquisition engine driving increased bound premium, accelerating new partner API adoption, and creating a clear, repeatable model for long-term partner growth and expansion.

    Key Results:

    $26MM+ API usage growth
    46%+ increased submissions
    28%+ growth bound policies

  • Lyft | Five Star Lager

    The Five Star Lager was a Safe Rides acquisition & retention campaign providing new & current users up to 60% off their ride home after purchasing a $5 Lyft Beer from their local bar. I drove this program from creation, execution, to a complete data analysis.

    Key Results:

    230MM+ Impressions
    30+ Bar Partnerships
    25k+ Codes Redeemed

  • Huckleberry | Tube Feeding

    After a grueling 4 months I spent in the NICU with my feeding tube-fed super preemie, I rallied for feeding tube tracking at Huckleberry. For Feeding Tube Awareness month in February 2024, we launched our new feature. Within the first three months, we saw an influx of new Huckleberry members, new paid members and over 2,000 families loving our new feature.

    Key Results:

    225k+ Tube Feeding logs in first 6 months
    75%+ Growth new Huckleberry Users
    30%+ Growth Plus & Premium Users

  • Zoomo | DoorDash OOH

    I partnered with DoorDash to launch an out-of-home program encouraging new DoorDash couriers to get a Zoomo e-bike free for two weeks. This campaign drove a 200% increase over previous campaigns and allowed us to partner with DoorDash in a multi-channel approach. Zoomo earned $150k worth of out-of-home at a zero dollar cost to our budget.

    Key Results:

    30MM+ Impressions
    200% Onboard growth
    $0 Zoomo Cost

  • Industrious | View Chicago

    I partnered with a local Billboard company in an in-kind exchange to bring billboards in hyper-local city areas in Chicago. This was the first time testing OOH in Chicago. I saw an immediate increase of applications and tours in all 8 city locations.

    Key Results:

    $100k+ In-Kind Marketing Value
    6MM+ Delivered Impressions
    120%+ Increase in applications

  • Redbox | Call of Duty

    In partnership with 7-Eleven and Activision, we created a national multi-channel campaign focusing on the midnight release of Call of Duty.

    Key Results:

    600MM+ Impressions delivered
    Influencer Plus Up Featured on Twitch
    Lift in 7-Eleven Kiosk Rentals Year over Year


  • Own and grew a portfolio of 32 strategic API and technology partners, exceeding quarterly and annual revenue targets through proactive account management, pipeline development, and partnership optimization.
    Built the growth of the API program from the ground up, supporting growth to Pie of $26MM increased revenue

  • Prospect, contract, onboard, and scale new connectivity partners, collaborating cross-functionally on technical integrations, go-live execution, and post-launch growth strategies, increasing workers’ comp submissions by 22%

  • Leveraged data and CRM insights (Salesforce) to identify expansion opportunities, prioritize accounts, and deliver data-driven recommendations that increased partner performance and sales outcomes.

  • Serve as the primary executive-level relationship owner for key partners, leading weekly/monthly optimization calls and QBRs while representing the company in external meetings and industry events.

  • Work cross-functionally with five product teams (16+ team members), Business Development and Customer Service team members (around 15+ partners), and have recently taken on supporting Underwriting requests

  • Act as the internal voice of the partner, educating clients on product and policy updates, surfacing market insights and feedback to product and connectivity teams, and influencing roadmap and go-to-market decisions.

  • Drove data-led performance and risk analysis, translating large datasets into actionable insights. Identified root causes, mitigated operational and compliance risk, and led corrective action and continuous improvement plans.

  • Scaled and optimized vendor operations through CRM, process, and capacity planning, streamlining Salesforce workflows, improving data integrity, leading QBRs, and partnering cross-functionally to align vendor capacity with business forecasts.

  • Built scalable vendor operations for new programs and pilots, standing up vendors from zero, aligning resourcing to demand, and ensuring contract, security, and policy compliance from day one.

Pie Insurance
Head of Product Marketing
Mar 2025 - Present


  • Spearhead product launches for multiple features, including the Feeding Tube Tracking feature, resulting in over 225K logs in 6 months and a 75% boost in user acquisition.

  • Managed all vendors, owned budgets, and tracked customer usage to prove success. 

  • Own all go-to-market strategies for 3 core products and 10+ features, collaborating with cross-functional teams and utilizing agile methodologies to deliver seamless product launches. Analyze using Amplitude, Tableau, and Google sheets. 

  • Built and managed full data dashboard creating the first full-funnel view to measure product conversion increase to 40%

  • Direct the end-to-end creative process, from product naming to asset design using Figma, landing page development using Contentful, and social content creation, ensuring cohesive branding and user engagement.

  • Engineer iteration campaigns to optimize creative, copy, and KPIs, achieving significant performance improvements through monthly A/B tests on Google Consule & App Store Developer and Braze

  • Pioneer strategies for Apple App Store and Google Play Store. Drive app ratings to 4.9+ by implementing continuous feedback analysis and maintaining a 100% review response rate.

  • Constructed a comprehensive KPI dashboard to facilitate real-time product updates and enhance customer engagement strategies, presented to stakeholders.

  • Partner with product and engineering teams to align marketing strategies, streamline project execution and ensure alignment with organizational goals to increase product usage by 10%+

  • Mediate cross-functional collaboration to resolve ambiguity, ensuring alignment of all strategies with overarching company OKRs.

Huckleberry
Head of Product Marketing
Sep 2022 - Mar 2025


Zoomo
Head of Product Marketing & Brand Strategy - North America
Dec 2020 - Sep 2022

  • Spearhead product launches for multiple features, including the Feeding Tube Tracking feature, resulting in over 225K logs in 6 months and a 75% boost in user acquisition.

  • Managed all vendors, owned budgets, and tracked customer usage to prove success. 

  • Own all go-to-market strategies for 3 core products and 10+ features, collaborating with cross-functional teams and utilizing agile methodologies to deliver seamless product launches. Analyze using Amplitude, Tableau, and Google sheets. 

  • Built and managed full data dashboard creating the first full-funnel view to measure product conversion increase to 40%

  • Direct the end-to-end creative process, from product naming to asset design using Figma, landing page development using Contentful, and social content creation, ensuring cohesive branding and user engagement.

  • Engineer iteration campaigns to optimize creative, copy, and KPIs, achieving significant performance improvements through monthly A/B tests on Google Consule & App Store Developer and Braze

  • Pioneer strategies for Apple App Store and Google Play Store. Drive app ratings to 4.9+ by implementing continuous feedback analysis and maintaining a 100% review response rate.

  • Constructed a comprehensive KPI dashboard to facilitate real-time product updates and enhance customer engagement strategies, presented to stakeholders.

  • Partner with product and engineering teams to align marketing strategies, streamline project execution and ensure alignment with organizational goals to increase product usage by 10%+

  • Mediate cross-functional collaboration to resolve ambiguity, ensuring alignment of all strategies with overarching company OKRs.


  • Designed and executed marketing strategies across 20 locations in 8 cities, enhancing brand visibility and boosting customer engagement through targeted campaigns.

  • Forged partnerships with local businesses to create co-branded campaigns, generating 20MM+ impressions and strengthening community ties through impactful engagement initiatives.

  • Cultivated in-kind partnerships worth over $300K, significantly contributing to occupancy growth across the Midwest region by integrating collaborative marketing efforts.

  • Championed regional social media strategy, driving measurable increases in engagement and brand reach on Facebook, Twitter, and Instagram through innovative content and targeted outreach.

Industrious
National Marketing Manager, Midwest Region 
Jul 2019 - Dec 2020


  • Directed multi-channel marketing campaigns for Video Games & On Demand with a $4MM budget, driving 800MM+ impressions and significantly boosting brand awareness through targeted digital and traditional marketing strategies.

  • Engineered customer acquisition strategies that increased new customers by 15%, utilizing targeted digital campaigns through platforms like Google Ads and social media retargeting.

  • Partnered with the executive team to align marketing initiatives with corporate growth objectives, streamlining integration between product and marketing teams to enhance operational efficiency and drive goal attainment.

Redbox
Product Marketing Manager, Video Games & On Demand
Jul 2018 - Jul 2019


  • Designed the Five Star Lager Responsible Rides campaign, generating 230M+ impressions and implementing the initiative across 30+ Chicago bars to promote safe transportation options measuring success via Looker.

  • Built and managed 100+ exclusive local partnerships to create loyalty ride programs, fostering strong community engagement. Directed production and creative aspects of “Paint the Rink Pink,” serving 1,600+ attendees and generating 23M+ impressions.

  • Achieved an 80% YoY increase in event rides and elevated new user activation conversion rates to 64% through targeted promotions and optimized onboarding campaigns.

  • Oversaw Lyft's official Twitter account for the Chicago region, employing content strategy and engagement campaigns to grow the following and interaction rates by over 900% within one year.

Lyft
Marketing Manager, Midwest
May 2016 -  Mar 2018


Notes from People I’ve Worked With

  • I have had the pleasure of working with Sasha for over 2 years at Huckleberry. She is an extremely creative and hard-working marketer who is unafraid to take on new challenges and responsibilities. For me, as a business analyst, it has been refreshing working with Sasha as she is not afraid of getting into the weeds of data with me. She has even taken the initiative several times to create her own reports and spreadsheets in order to be better educated about the marketing decisions that she has to make. That type of work makes my job so much easier because it gives her such a better understanding of the data that is hard to reach for others because they don't put in that type of work themselves. This is just one example of what she can do to contribute to an organization and as such I would recommend Sasha to any team.

    Benjamin Rodriguez
    Senior Business Analyst, Huckleberry Labs

  • I had the pleasure of working with Sasha at Huckleberry Labs, where she played a key role in the development and launch of a feature to track G-Tube Feedings in the app. This feature was particularly impactful for parents of NICU babies, addressing an often overlooked need in a very meaningful way. As a former NICU researcher, I was proud to work with someone like Sasha, who is deeply committed to giving a voice to those who are often unheard. Her thoughtful approach to understanding and communicating the needs of our users helped ensure that this feature truly met the needs of these families. Sasha’s ability to take initiative and drive projects forward made her an invaluable colleague. I am confident that Sasha will be a tremendous addition to any team, and I look forward to seeing how else she can change people's lives for the better through her work.

    John Tan, PhD
    Sr. Data Scientist, Huckleberry Labs

  • I had the pleasure of working with Sasha over the last year. She joined Zoomo's US business as our first-ever marketing manager and led several initiatives, from executing partnership opportunities to developing our brand voice and image. Sasha is someone who sees every problem as an opportunity to solve, and does so with enthusiasm, creativity, and empathy. Sasha also has an excellent eye for design and branding. (Just ask her for examples of her interior design work) Overall - I would recommend Sasha to any organization looking for someone who takes extreme ownership in their work and is an expert brander.

    Hussain Alam
    Sr. Manager, Product Strategy & Operations, North America, Zoomo

  • Sasha and I worked together at Lyft for almost 2 years. She was hired on as the first Marketing Associate in Chicago and really set the expectations for the role during her time at Lyft. Sasha was always full of exciting campaign ideas, and worked effortlessly to see them through to execution. She wore several hats on our team including; partnership coordinator, creative designer, event manager, and several more. I admire her desire to create campaigns that involved giving back to the local community, creating our Lyft Library and Charity Arcades programs. More recently, Sasha helped oversee my transition to the Marketing Team; ensuring I was up to speed to on current campaigns and partnerships, while also helping to instill confidence in me. Overall, Sasha is a go-getter in every role she plays and I am optimistic about her career growth.

    Ashly Marquez
    Senior Marketing Associate, Lyft

  • I had the pleasure of working with Sasha to translate one of her revolutionary product ideas into a social media campaign, and it was a delightful experience! She spearheaded an initiative that allowed Huckleberry Care to become the first baby tracker to allow parents to track their babies' tube feeding, and working with her to educate parents on social media was so rewarding. She added so much value to that project through both her personal experience and product marketing expertise, I feel very fortunate to have been able to learn so much from her during that campaign. Sasha has a wealth of information and work ethic, any team would be lucky to have her!

    Artemis Faeryn Peacocke
    Head of Content | Social Media Strategist

Let's work together · Let's work together ·

Let's work together · Let's work together ·